Our Folklore.
The below the line agency
bound by Folk on the
same path.
From the moment our female founders escaped the global BTL agency
world in 2018, we’ve been on a mission to work with good Folk who want
to do brilliant work.
Today, we have the experience of a big agency, with the personal touch
of a small one. And with no red tape holding us back, no politics getting
in the way and no ridiculous targets skewing our focus, we share the
same single-minded objective: be better.
No buzz words,
Just honest Folk.
When you’re not trying to impress anyone with your words, you don’t
have to worry about tripping over them. That’s why everything we say
and do is clear, simple and truthful. Because history’s greatest
relationships have all been built on Folk understanding each other.
Insight
To know what makes Folk buy, you must
know how they think. We get under
the skin of consumers to find the
hidden gems that help global brands
create brilliantly performing
below-the-line campaigns.
Packaging
It’s one thing making a product stand
out. But our shelf-back approach uses
shopper insight to develop pack design
and on-pack promotions that put products
front-of-mind before and after purchase.
Marketing strategy
Creative ideas are crucial. But they
need to be part of a bigger picture.
So we’ll come up with your game plan,
then connect your brand and activation
teams so everyone’s working together
towards increase sales.
Shopper activation
77% of buying decisions happen in-store.
We get your products into the hands of
shoppers by working with retailers to
create the “perfect shelf”. We then
create a path to purchase that takes
shoppers from the car park or homepage
all the way to the checkout.
Branding and graphic design
The most iconic brands maintain brand
consistency through every touchpoint,
in every market. Having helped the
likes of Mondelez, JDE, Nike, and
Pepsico with this over the years, we
know just how it’s done.
Our Folk
These are the great folk behind what we do. Driven, honest, friendly,
they live and breathe our values. We simply couldn’t ask for better.