University of Nottingham

01

The challenge //

Having recently purchased a TukTuk and an Airstream from which to serve coffee,
the University of Nottingham gave us the task of creating branding that would
represent their movement around campus and tie in with their Roastology coffee offer.

02

The outcome //

Say hello to Roaming. With a name to represent the portable nature of the coffee units,
we developed a creative concept to match. Colourways, typography and a graphic style
to reflect the student audience and coffee offer.

The ‘roasting red’ Roaming wordmark pops on the ‘soothing green’ tag, which is then
supported by the linear icon of a coffee bean and rays to visually represent sunshine,
roasting and movement. ‘Serving Roastology’ underpins the branding to tie neatly in
with the coffee product.