Pret At Home
Campaign
Pret coffee? At home?
Sip, sip, hooray!
01
The challenge //
With the arrival of the new Pret ‘At Home’ range in store, how could we announce the
launch in a captivating way to encourage shoppers to try the products and enjoy Pret at home?
02
The outcome //
We developed a set of four key visuals to announce the Pret coffee and
wider breakfast range to consumers. The simple, modular design allowed
for easy translation onto POSM and across digital.
We created in store and social activations along the path to purchase to
encourage shoppers to buy.
A detailed shopper toolkit was also developed to offer a comprehensive
‘best practice’ guide for the use of the assets we had created.
The Pret ‘At Home’ campaign was successfully launched throughout UK
retailers and ran across in store point of sale, print literature, digital
and social channels.
03
Jamie Dundala
Innovation Brand Manager
Jacobs Douwe Egberts
“The Folk team were wonderfully easy to work with on the launch of our Pret at home coffee range last year. Translating our creative brief into best in class assets accompanied by an easy to use toolkit made it really easy to bring our portfolio to the trade.”