Match My Workout. 100 Marathons in 100 Days

Match My Workout.
100 Marathons in 100 Days

Branding

A challenge like no other.

01


The challenge //

The Match My Workout girls were taking on the World Record attempt to run
100 marathons in 100 days, and they asked us to create a brand to do
justice to the incredible challenge they were about to undertake.

 

02


The solution //

Inspired by the vast distance they’d be running, we developed a graphic language that
signified the enormity of their attempt, that would attract sponsorship and tie in with their
existing Match My Workout branding.

The logo formed the base of a simple design system, featuring the Match My Workout
key colours, blue and pink, with thick curved lines to represent running tracks in an
abstract form along with stylised topographic maps to visualise the thousands of
miles they were aiming to run!

03


Fay & Emma

Personal Trainers
Match My Workout

We were lucky enough to work with Folk for our upcoming World Record Attempt. As two personal trainers, we had taught ourselves a lot about social media engagement and website building but Folk helped us take this to the next level. The team could not do enough for us, they revamped our social media and our website and helped us beyond what we realised we needed. An incredibly talented and approachable team we can not recommend them enough. Thank you guys!

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