Centrality. Connect
Social media campaign
Connecting with IT people
like never before.
01
The challenge //
Once we had created the branding for Connect, the next step was to educate IT
Managers on the many benefits of the product, in an approachable and engaging
way that would stand out from competitor products.
02
The outcome //
We wrote and produced a social media video to introduce Connect by Centrality, communicating
product benefits using down-to-earth humour, creating stand out and memorability in a sector that
is usually a sea of technical jargon and dull communication!
